Lead Sources
Every lead carries a source — where it came from. Tracking it is what lets your reports tell you which channels actually win deals.
| Source | How leads come in |
|---|---|
| Manual | Added by hand in the CRM. |
| Facebook Lead Ads | Instant forms on Facebook and Instagram, synced automatically. See Facebook & Meta Ads. |
| Other Facebook/Meta captures, including page conversations. | |
| Google Lead Form | Google Ads lead form extensions, delivered to your webhook. See Google Ads. |
| IndiaMART | B2B buy-leads pulled from your IndiaMART Lead Manager. See IndiaMART. |
| Website Form | Via the embeddable web form. |
| WhatsApp Bot | Someone messages your WhatsApp number and the AI captures them. See WhatsApp. |
| WhatsApp History Sync | Existing WhatsApp contacts imported when you first connect your number. |
| Call | Created automatically from a phone call captured by the Android app. |
| Telegram Bot | Automated capture via your Telegram lead bot. |
| CSV Import | Bulk uploaded from a spreadsheet. See CSV Import. |
| Walk-in | In-person visits, logged on the spot. |
| Referral | Customer or partner referrals. |
| Other | Any source not listed above. |
Automatic vs. manual sources#
Most sources tag themselves: a web form submission is always “Website Form”, a CSV row is “CSV Import”, an ad lead carries the network it came from, and a captured phone call is tagged “Call”. For manual entries and walk-ins, just pick the right source when you create the lead so your reports stay honest.
Ad sources carry campaign details#
Leads from Facebook and Instagram lead ads also store the ad, ad set and campaign they came from. That's what lets Salesvora report real cost per lead and cost per won deal per campaign, rather than just the lead count Meta reports on its own — see Facebook & Meta Ads.
Availability of automated sources depends on your plan — see Plans & Pricing.