Features
WhatsApp Message Templates (Meta Cloud API)
WhatsApp restricts cold outbound messaging to Meta-approved message templates. Salesvora provides end-to-end template acceleration with real-time compliance auditing, dual-layer binding, and AI generation.
A template is a structured WhatsApp message that Meta has reviewed and approved. Under Meta Cloud API rules, you must use an approved template whenever initiating a conversation with a new lead or following up with an existing lead outside the 24-hour customer service window. Free-text messages sent outside this window are automatically blocked by Meta with Error 131047.
The 7 Pillars of Template Acceleration#
| Pillar | Description |
|---|---|
| 1. Sandbox Preview Mode | Explore templates, test the AI studio, and build draft flows even before connecting your WhatsApp Business Account. |
| 2. 4-Step Setup Wizard | A guided wizard that establishes the 4 foundational templates every business needs: Welcome Greeting, Missed Call Nudge, Type A Client Reminder, and Type B Team Member Alert. |
| 3. 1-Click Starter Pack | Deploy pre-approved industry presets tailored for Coaching, Real Estate, Clinics, Consultancies, and Home Services with a single click. |
| 4. Meta Compliance Auditor | Real-time validation against exact Meta limits: Header (60 chars), Body (1024 chars), Footer (60 chars), Buttons (25 chars), and strict variable numbering. |
| 5. Live Phone Simulator | Preview how messages, headers, variables, and interactive quick replies will render on customer devices before submitting to Meta. |
| 6. AI Studio Generator | Generate natural, high-converting templates in English, Hindi (Devanagari), or conversational Hinglish with built-in quota tracking. |
| 7. Delivery Diagnostics & Auto-Repair | Track real-time delivery and read receipts, identify Meta error codes (such as 131031 account locks or 131047 window timeouts), and self-heal shared-token permissions. |
Type A vs Type B Follow-Up Reminders#
Salesvora separates automated reminders into two distinct architectural roles to maximize consultation attendance and staff accountability:
- Type A: Client Follow-up Reminder (Lead-Facing): Sent to the prospect 2 hours prior to a scheduled consultation. Uses warm, courteous copy with interactive quick reply buttons ("Confirm Slot", "Reschedule") so the lead can respond directly on WhatsApp.
- Type B: Team Member Callback Alert (Internal Staff-Facing): Sent to your sales representative or team member 15 minutes before due callback. Features high-urgency context, lead details, a direct CRM profile deep link button, and a click-to-call button.
Approval States#
| Status | What it means |
|---|---|
| Approved | Ready for active deployment across campaigns, crons, and AI agents. |
| Pending | Under review by Meta automated classifiers (usually 1 to 15 minutes). |
| Rejected | Declined by Meta. The specific rejection reason is displayed alongside edit recommendations. |
| Paused | Temporarily halted by Meta due to recipient spam flags or negative feedback. |
| Disabled | Permanently disabled by Meta and ineligible for transmission. |
Plan Tiers and Quotas#
| Feature | FREE Plan | PRO Plan | MAX Plan |
|---|---|---|---|
| Active WhatsApp Bindings | Sandbox drafts only | Up to 15 templates | Unlimited templates |
| AI Studio Template Generations | 5 trial generations (lifetime) | 30 generations / month | Unlimited generations |
| Multilingual Presets | English & Hinglish | Full regional support | Full regional support + custom locales |
| Live Meta Deployment | Preview sandbox mode | Included | Included |
Why Templates Get Rejected by Meta. The most common rejection causes under Meta Cloud API are: (1) mixing promotional discount wording into a Utility category template, (2) non-sequential variable numbering like jumping from {{1}} to {{3}}, (3) button labels exceeding 25 characters, and (4) generic or missing sample variable values. Salesvora built-in compliance auditor catches all four issues before submission.
Related Topics#
- Campaigns: Broadcast approved templates to segmented lead lists.
- WhatsApp Integration: Connect your Meta Business Account and phone number.
- AI Agents: How autonomous agents leverage templates outside the 24-hour window.